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The NZFEA is the organisation representing the interests of all New Zealand flower and tuber exporters. It was established in 1994 and has approximately 8 members who between them handle over 95% of New Zealand flower exports.

Contact Details
Email: enquiries@nzflowers.com
Address: PO Box 107-009, Auckland Airport, Auckland 2150, NZ

The Association has articulated a vision and defined
a number of objectives for both itself and the wider industry:

Vision To be the preferred Southern Hemisphere supplier of premium (high-value, high-quality) exotic flowers to the affluent world markets To enhance the operations of its members by providing leadership to the flower industry through communications and initiatives with key industry stakeholders
Objectives To double the industry export revenue from NZ$50m to NZ$100m To be recognised as the key authority on flower industry matters

List of the Executives:

Chairperson: David Ballard
New Zealand Bloom (NZ) Ltd
Secretary: Michael Yu
Executive Member/s:    Janet Clarke
of Greenwings

Activities of the Association include:
  • Co-ordinate Export Market Development in conjunction with exporters, product groups and NZ Trade & Enterprise
  • Liaison with government agencies, such as Ministry of Agriculture, to streamline border control
  • Standardisation of grade standards, packaging
  • Collection and dissemination of market information
  • Encouragement of new species development
  • Development of new or difficult markets
2009 NZFEA & Associated members.